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Iré Dire

Iré Diré was launched in 2019 with the sole goal of creating "everyday wear" for the modern day woman. The founder Bola Adefila is a serial entrepreneur of over 2 decades, who has a knack for fashion. 

The brand prides itself in creating designs using african fabrics mainly Adirę and Asó Óke.

After selling mainly online for two years, the first physical store was opened in Abuja in 2021.

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