Irédire began with one simple idea: adire should not be saved for special occasions. Too many beautiful prints wait in a wardrobe for the right event, and we believe our heritage deserves better than that.

So we design our own prints and make every piece in Nigeria, working with local artisans and fabrics. Dresses, kaftans, co-ords and sets that already match, so getting dressed takes one easy decision.

Watch the short film to see how our prints are made, then visit the Residence to see the collection in person.